The high performance innovators depended on different models and approaches to outperform their competitors. In many cases, the company’s success is attributed to a distinctive skill. Google, for example, is known for generating new ideas with blistering speed. Toyota excels at developing its products and processes far more efficiency and effectively than most other companies. And Apple is noted for its well-honed capabilities in project selection and customer understanding. The most successful companies exhibited strong capabilities across four key areas: ideation, project selection, product development, and commercialization.